Connect to Everything God has for your Life.
The 2-Part Headline Formula: Confront a problem + offer a solution
It only takes about .5 seconds for a visitor to form an opinion about your website. And on average, 5x more people will read the headline of a website than read the body copy. With that being said, it is incumbent upon your church to write a headline that deeply resonates with a potential new visitor. What does this mean to you? Consider this, great copywriting always focuses on the potential new visitor, not the church.
Problem: This can’t be all there is to life – there must be something more (I’m wasting my life)
Solution: God has a life full of adventure waiting for you (Purpose)
Plan your Visit Section
Most websites don’t make any effort to acknowledge potential new visitors on their homepage. Attending a new church for the first time can be uncomfortable and unfamiliar. To make things easier, dedicate a portion of your church’s homepage to acknowledging and welcoming potential new visitors.
The information should include: New Visitor Information, Location, What We Believe, Worship Services and Hours, What to Expect, How to Contact.
I'm New Here
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What We Believe
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Worship Services
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– Main Content –
Your goal should be that when a visitor lands on your page, the content answers all of their needs, encouraging their next action to remain with you.
A core responsibility of your church website is providing information and next steps.
Care Section
The content in this section can include Prayer Requests, Counseling services if offered, Previous Sermons Series dealing with hardships, mental health information.
Community Section
This Section Can Include Event, Ministries, Past Services information.
Events
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Ministries
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Sermon Archive
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Purpose Section
The content in this section can include Volunteer, Outreach, Missions Information.
Donation Section
The content in this section includes all donation platforms that your church uses.
Cash App
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Paypal
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Givelify
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Contact Us
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